Profile

Strategic, mission-driven marketing and design professional with 10+ years of experience leading brand, content, and audience engagement strategies across museums, nonprofits, and wellness organizations. Skilled at connecting creative vision with data-informed execution—bringing clarity, warmth, and storytelling to every project. Experienced in cross-functional team leadership, UX strategy, and multi-channel campaigns that build awareness and drive results.

Experience

Bay Area Discovery Museum — Interim Marketing Manager

Remote | Sausalito, CA | Sept 2024 – Feb 2025

  • Directed digital strategy and seasonal campaigns aligned with the museum’s brand and mission.

  • Boosted Meta platform engagement from 1% to 3% in three months.

  • Partnered cross-departmentally on messaging for exhibitions and events.

  • Delivered monthly analytics reports with insights to leadership.

Associated Surgeons & Physicians — Marketing Director

Remote | Jul 2023 – Sept 2024

  • Led brand and content strategy for a large medical practice.

  • Developed provider-driven storytelling, PR, and health education initiatives.

  • Managed paid media, external agencies, and influencer partnerships.

  • Used analytics to refine campaigns for reach, sentiment, and ROI.

Carmel Christkindlmarkt — Social Media Marketing & Community Engagement Consultant

Carmel, IN | Seasonal: 2023 & 2024

  • Designed and executed seasonal social media strategy for one of the Midwest’s largest holiday festivals.

  • Created original graphics, video content, and event coverage.

  • Doubled engagement year-over-year; generated over 2M in organic reach both seasons.

HSK Consulting — Freelance Marketing & Communications Consultant

Remote | 2022 – Present

  • Provide strategic support to nonprofit and creative-sector clients.

  • Scope of work includes content development, brand messaging, UX consultation, and campaign planning.

  • Projects span web copy, donor communications, and design refinement for impact-focused organizations.

San Francisco Museum of Modern Art (SFMOMA)

Asst. Director of Marketing / Interim Director of Marketing
San Francisco, CA | Feb 2021 – May 2023

  • Oversaw integrated marketing strategy with 7x return on ad spend.

  • Led teams in social media, content, and advertising.

  • Produced Art Bash and Diego Rivera’s America campaigns, securing $400K+ in media value.

  • Collaborated with curators on narrative storytelling for major exhibitions.

Bay Area Discovery Museum — Marketing Manager

Sausalito, CA | Aug 2020 – Feb 2022

  • Increased engagement 340% through integrated campaigns.

  • Developed automated performance dashboards and improved web UX.

  • Drove digital and print asset creation with a focus on family engagement.

Conner Prairie — Manager of Marketing & Membership

Fishers, IN | Aug 2017 – Aug 2019

  • Directed multichannel marketing and membership campaigns.

  • Launched new website and CRM tools, streamlining outreach and reporting.

Education

University of California, Berkeley
M.S., Digital Marketing (Expected Dec 2025)

Eastern Illinois University
M.S., Museum & Historical Administration

Indiana University Bloomington
B.A., Marketing & History

Skills & Tools

Core Competencies:
Marketing Strategy · Content Writing · UX/UI Thinking · Graphic Design · Campaign Development · Cross-Team Collaboration · Analytics & Optimization · Storytelling · Project Management · Media Buying

Tools & Platforms:
Adobe Creative Suite (AfterEffects, InDesign, Photoshop, Illustrator, Premiere) · Asana · Canva · Google Analytics · Meta Ads · Mailchimp · ActiveCampaign · Salesforce · Raiser’s Edge · WordPress · Squarespace · Notion · Trello