Featured work.
Art Bash – SFMOMA
Assistant Director of Marketing
Led promotional strategy for SFMOMA’s flagship fundraiser, Art Bash, in both 2022 and 2023. Collaborated across departments to manage ticketing, donor engagement, and campaign performance. Oversaw email, social, and advertising assets while tracking real-time metrics to optimize outreach. Both years exceeded ticket sales goals, an exceptional post-pandemic milestone for the Museum.
Key Skills: Campaign direction, cross-functional collaboration, analytics, donor communications
Rebrand + Website Launch – Bay Area Discovery Museum
Interim Marketing Manager
Joined mid-development to support the launch of BADM’s new website and brand refresh in Fall 2024. Partnered with external branding and web teams to finalize content, ensure UX clarity, and implement design updates. Helped align internal stakeholders around voice, visual identity, and site structure.
Key Skills: UX strategy, content development, design coordination, stakeholder engagement
Diego Rivera’s America – SFMOMA
Assistant Director of Marketing
Directed media buying and creative rollout for one of SFMOMA’s most iconic exhibitions. Oversaw production of campaign visuals, including a striking transit wrap where commuters appeared to “dance” with Rivera’s work. Managed cross-channel promotion—print, social, video, and out-of-home—ensuring the exhibition’s energy pulsed through the city.
Key Skills: Creative direction, media buying, graphic concepting, campaign production
Christkindlmarkt 2023–24 – City of Carmel, IN
Social Media Marketing & Community Engagement Consultant
Created and executed a content strategy for one of the Midwest’s largest holiday festivals. Delivered original graphics, video content, and copy that doubled engagement year over year, reaching over 2 million users organically each season. Managed day-to-day social media execution and ensured on-brand festive energy across all channels.
Key Skills: Social strategy, content creation, video editing, graphic design
University Website Redesign – University of Saint Francis
Web Services & Digital Marketing Consultant
Collaborated with the university’s team and an external developer to design and launch a new web experience in Winter 2024. Worked on page layouts, programmatic storytelling, and user flows that highlighted campus life and Saint Franciscan values. Contributed to SEO, content writing, and visual design across core pages.
Key Skills: UX writing, SEO, web design, collaborative development
